I had the fun opportunity to photograph lures and merchandise for Charlie's Master Baits, a hand-painted bait company with a playful and humorous brand identity. Shot in my home studio, the goal was to create clean, engaging images that highlight the craftsmanship and vibrant details of each product while staying true to the brand's lighthearted personality. Through thoughtful lighting and composition, I captured the unique colors and textures of the lures, ensuring they stand out on their e-commerce store and appeal to fishing enthusiasts with a sense of humor.